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With the motto "Keeping it Real", Jada Toys and their Dub City diecast car line have hit the market by storm. Following in the recent trends of the tuner revolution, Jada has realized an opportunity to connect directly with their target market by manufacturing diecast cars that feature large oversized "Dub" wheels, a mean lowered ready-to-drift stance, a huge Dub City sound system, custom paint jobs, tinted windows, and more chrome than a Chip Foose Wheel factory.

While older collectors sometimes see these Big Time Muscle diecast cars as a cannibalization of a perfectly good American muscle car, if you will take a minute to look around your local car shows, you will see that this trend is just as prevalent in the 1:1 auto world. Jada Toys has not only stepped up to the plate to provide collectors with an accurate representation of the car show circuit, they have also made an effort to listen to the concerns and wants of collectors. At any of the NOPI auto shows on the west coast, you will probably find a representative from Jada Toys right in the middle of the crowd having a good time while they explore the thoughts of their consumers.

This kind of care and dedication is rare in the diecast car world especially when big business often gets in the way of enjoying this hobby. Thankfully Jada Toys has stood by its guns and continued to listen to their customers. With a entry level pricepoint and mid level detailing, the Jada Toys Dub City line of diecast cars has something for everyone.

Even if you happen to not like the big-wheel look, you have to like what Jada is doing for this hobby. They really remind me of a new-age Ertl as they are bringing in hundreds of new collectors every day by offering trendy models at a budget price point. I say "Way to go Jada!"

Reference: Jada Toys , Dub City, Big Time Muscle,